Amongst eight new ZTE Android/Windows mobile devices announced at Mobile World Congress 2012, ZTE Era is the star of ZTE’s Android smartphone show. ZTE’s flagship device, promises to be a little healthy competition for other big players this year. It also happens to be the Chinese OEM‘s most high-end phone to date, and did I forget to say that it is dangerously sexy!
ZTE has high ambitions and is looking toward becoming one of the top three handset providers by 2015. If their 2012 releases are anything to go by they are definitely on their way. At present they are heading away from entry-level, aiming towards mid to high end, something the specs below seem to prove has already happened.
‘In 2012, ZTE products will be building up from the low-middle end of the market into the middle-high end, with the ZTE Era being the best example of that development.’ said Mr. He Shiyou, Executive Vice President and Head of the Terminals Division at ZTE.
ZTE Era has a 4.3-inch QHD touchscreen with 960 x 540-pixel resolution. It runs Android 4.0 (Ice Cream Sandwich) and has a 1.3 GHz quad-core processor. Although exact battery specs aren’t known as of yet, Tegra 3 4-PLUS-1 quad-core architecture has a fifth battery-saver core that should ensure a good few hours of usage before recharge.
There is also 8 GB of storage that can be expanded by another 32 GB via microSD, an 8 MP rear-facing camera, a VGA front-facing snapper, and 1080p HD video. There’s also DNLA, HDMI-out (via MHL adaptor), and Dolby Sound to add to the mix, which ensures a great media experience. ZTE has also added a brand new user interface, in the form of Mifavor, which will include a new set of widgets, an improved file manager, improved camera options, editable home screens, and a music hub.
Check out ZTE’s new user interface, Mifavor, below:
Release Date and Price
ZTE Era is due for release in China and Europe around Q3 2012. Expect the price to be a little higher than previous ZTE phones, but it should still be a little more budget-friendly than like-for-like devices. As soon as specific dates and prices are revealed we will endeavor to let you know.
|Display||4.3 inch TFT QHD capacitive touchscreen|
|Resolution||540 x 960 pixels|
|CPU||1.3 GHz quad-core, Nvidia Tegra 3 chipset|
|Platform||Android 4.0 (Ice Cream Sandwich)|
|Memory||8 GB storage, 1 GB RAM (microSD up to 32 GB)|
|Camera||8 MP, LED flash, autofocus|
|Connections||GPRS, EDGE, WLAN, Bluetooth, micro USB|